Digital Strike - Targeted Marketing

Bios

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  Chris Westmeyer

  President

  Chris has over 20 years of marketing experience and has emerged as an innovative and effective search marketing voice; leading search marketing programs for companies including GlaxoSmithKline, Amgen, Bristol-Myers Squibb, Abbott Laboratories, Unilever, Sprint, Land Rover/Jaguar, Texas Instruments and many others. Chris has been a valuable resource for a variety of industry leaders in strategy review, analysis and re-coursing of search marketing campaigns, to better align programs with each industries’ marketing objectives. His innovative marketing plans create the greatest opportunity for online engagement for each of our clients. Prior to starting Digital Strike – Targeted Marketing (formerly Traffic Flow SEO), Chris worked for WWP under the Mindshare/Outrider brand, a leading global strategic media buying agency as a Senior Search Strategist. During his time there he sat on both the Google and Microsoft Search Customer Advisory Councils representing client interests and helping guide the future of search. In addition, Chris worked at MasterCard International leading all global SEO/SEM campaigns while also handling all digital analytics.

  Link: Chris Westmeyer

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  Jay Buerck

  Director of Strategy

  With nearly 15 years of experience in digital marketing Jay has had the opportunity to help grow businesses from startup to an industry leaders at the start of his career and now brings those experiences to the agency world. Having primarily specialized in SEO for his first 8 years, he began working in Paid Search 7 years ago to gain an overall understanding of the search landscape. It is through his knowledge of both organic and paid search that gives him the ability to create strategies that have seen some of his clients Year over Year growth jump to over 300% in traffic and revenue. Hate running? Jay does too! That’s why he does CrossFit. When the [insert Missouri pro or college sports team name] are playing well, it’s a safe topic to talk about otherwise it is best to avoid when any of these teams is under-performing.

  Link: Jay Buerck

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  Ryan Bradford

  Director of Accounts

  With over a decade of experience in delivering exceptional customer experiences, Ryan came to Digital Strike to support our team in enhancing client services through improving client communication while also leveraging his experience as a co-founder of a brand building, website design and development agency (Brevity). At Brevity, Ryan led his company in sales and truly understanding all the pieces that needed to be put together to deliver on the client needs with an award-winning end product. Ryan also works as a digital strategist and partners with Chris on sales and marketing for Digital Strike. He’s best at asking the right questions and staying focused on finding a solution without worrying too much about the problem. He’s your guy if you need a thoughtful solution or a change in perspective.

  Link: Ryan Bradford

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  Sharon Ayres

  Human Resources

  Sharon is the Human Resources manager at Digital Strike, using her career experience in order to further excel in the field of marketing, communications, and employee development. She hopes to continue to embrace changes in how to best reach and relate to clients and co-workers so they both achieve their goals. With 15+ years of HR and Management experience in identifying and growing talent, she has had the opportunity to learn at not only the university level but through life experiences, allowing her to teach and guide others. Her work ethic and dedication are both strong, and she has been fortunate to learn from some outstanding mentors and bosses. Sharon loves helping others discover hidden talent and not only identifying goals but also establishing a path to achieving those goals.Outside of work, Sharon is a DYI-er. She loves construction, building anything, rehabbing houses, painting, and more. She also loves music, dancing, biking, running, and—most of all—family.

  Link: Sharon Ayres

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  Drew Slade

  Paid Search Manager

  Drew is our Paid Marketing Manager. He’s had a history of success in a wide range of roles within digital marketing. After graduating from SEMO, he freelanced while working for a few ad agencies in order to gain as much experience in as many different industries as possible. Whether it’s optimizing a ppc campaign, creating a stellar social ad, or digging up some actionable data he’s your man. He’s not a fan of long walks on the beach, rather he enjoys climbing rocks and taking hikes whenever the opportunity arises. Drew is a simple man. He’s always down to jam, grab a sandwich, or grab some beer at a local brewery.

  Link: Drew Slade

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  Ryan Faller

  Digital Strategist

  Ryan works as a Digital Strategist and spends his time implementing creative solutions for clients to help them meet their marketing objectives. A jack of all trades, Ryan has worked the better part of the last 15 years in the online realm in a number of capacities, from SEO and paid search to content creation and landing page optimization. When not in the office, Ryan enjoys staying active, including exercising and playing sports, working around the house, taking in some live music, trying new restaurants, and enjoying a good craft beer.

  Link: Ryan Faller

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  Kristen Greif

  Digital Content Writer

  Kristen is a digital content writer at Digital Strike. She spends most of her time keeping up on industry trends so that she can craft copy that readers (and search algorithms) love. She loves that her job is basically learning new things and then writing about those things. Her past experiences include work as an editor, content writer, and adjunct professor. These experiences helped foster her passion for research, attention to detail, and sharing knowledge with others. At Digital Strike, she uses that passion to help clients meet their goals, and hopes to continue to grow as a writer and lifelong learner. When she’s not working, Kristen enjoys playing video games with her friends, training to become a Pokemon GO master, taking walks on nice days, and cuddling with her cat, Peaches.

  Link: Kristen Greif

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  Kelly Hebron

  Digital Content Writer

  As a copywriter/content strategist here at Digital Strike, Kelly gets the unique opportunity every day to flex both sides of her writing brain to attract search engines AND humans alike. In short, it’s what she loves to do—and not only is she good at it, but she’s been getting results for clients across the St. Louis area (and beyond) for over half a decade in the industry. Most importantly, her writing is not one-size-fits-all. Kelly takes a personalized approach that calls attention to the fine details and cuts to the core message. She works hard for each Digital Strike client to ensure that their site is well-optimized which, in turn, helps build their brand reputation. She’s eager to dig deep into new writing strategies that will influence the way your customers think, feel, and DO. But outside of work, Kelly highlights as a “professional” karaoke singer on the weekends, Netflix expert, candle hoarder, and overall Internet addict. She has many fun ideas rolling around in her head—next to the few screws in there—and Digital Strike is the perfect outlet for her creativity and out-of-this-world ideas.

  Link: Kelly Hebron

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  Kristen Pauli

  Web/Graphic Designer

  Kristen is a web/graphic designer here at Digital Strike designing user interfaces for businesses of all types. Her work helps clients tell their brand story to website visitors, but she is also able to edit photos and design any other kind of web graphics you throw at her. Overall, she loves learning something new each day and being able to dip into other areas of design, such as video editing, motion graphics, illustration, logo design, mobile web design, etc. The design field never gets boring for Kristen who’s been designing for the web for over three years on top of having experience with traditional graphic design— most of her experience coming from agencies based right here in the St. Louis area. She’s also a proud member of the St. Louis chapter of AIGA (American Institute of Graphic Arts). At Digital Strike, she wants to help our clients create websites that will effectively tell their story to millions of users. She also wants them to leave with a sense of pride in their brand new website! Her hobbies outside of work include taking care of her backyard chickens while sipping a good Chianti or Chardonnay. She also loves hiking in new places, reading good historical fiction books while curling up with a nice cup of tea (she’s kind of a wine and tea snob), and doing home improvement projects (if Kristen were not a graphic designer, she would probably be an interior designer).

  Link: Kristen Pauli

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  Ashley Baker

  SEO Manager

  Ashley is an SEO manager, which means she researches keywords and develops strategies that will optimize clients’ organic search results. She loves the experimentation aspect of her job, from developing hypotheses and testing them out to seeing which ones get the best results. She is a master at analyzing the patterns that predict the most advantageous outcomes for her clients. Before working as an SEO manager, she worked as a Marketing Associate for two years at a small company, so she had to wear a lot of hats. With a degree in History and Communications, she’s an ace at research and seeing the patterns and trends in things. At Digital Strike, her goal is to help clients meet their marketing goals and grow their businesses. Outside of work, she enjoys kickboxing with her husband, dreaming about adopting more animals, and learning different fiber arts.

  Link: Ashley Baker

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  Emily Koehler

  Account Manager

  Emily is an account manager who loves working with Digital Strike’s talented team of individuals to help clients meet their marketing goals and keep projects moving forward. After graduating from the Kelley School of Business with a major in marketing, she spent the first four years of her career working for an in-house B2B marketing team. She helped build and execute marketing strategies, manage relationships, and drive project timelines. Here at Digital Strike, her goal is to help clients realize and achieve their strategic marketing goals. When she isn’t working, she is an avid baker and Peloton enthusiast—gotta earn those carbs somehow!

  Link: Emily Koehler

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  Claire Terveer

  Paid Search Manager

  Here at Digital Strike, Claire works as a paid search manager. She manages clients’ Google and Bing Ads accounts, making the necessary changes and updates that will generate more leads. She started working in the organic search side of digital marketing as an SEO assistant. She spent two years at an agency learning everything she could about the digital space and then moved on to work in-house, where she spent time managing their paid media accounts. While there, she determined that paid search was something she wanted to focus on!

  Link: Claire Terveer

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  Mark Greeno

  Paid Search Manager

  Mark Greeno is a Paid Search Manager at Digital Strike. Every day, he is working to increase his customer’s growth and profitability through social media and search engine advertising. He loves finding and solving new puzzles. At Digital Strike, Mark solves puzzles to gain insights and find undiscovered digital marketing strategies to test in the real world. Mark has lived in the St. Louis, MO area his entire life. He has 18 years of experience in developing websites, SEO strategies, and running SEM campaigns. For the last seven years, he has worked in-house at area local service companies developing hyperlocal digital marketing funnels and campaigns. Mark currently holds certifications in Google Analytics, Google Ads, Comptia Net+, and Comptia A+. When he isn’t working, he spends a lot of time with his wife, family, and close friends. Most nights and weekends, they all get together to play various board games, role-playing games, poker, and hold trivia competitions. He also loves playtime with his two cats and dog. When it is warm, he enjoys playing golf, going to the Muny, and visiting local parks including Forest Park.

  Link: Mark Greeno